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The 2017 World Mass Customization & Personalization Conference (MCPC 2017)

Customization 4.0
Elevating Mass Customization to a New Level

Mass customization and personalization (MCP) strategies aim to profit from the fact that people are different. Their objective is to turn customer heterogeneities into opportunities, hence addressing “long tail” business models. The objective of mass customization is to provide goods and services that best serve individual customers’ needs with near mass production efficiency.

But mass customization can go far beyond the sheer individualization of products. The MCPC 2017 wants to stimulate research and practice that see MCP as an opportunity to extend or even revolutionize current business models. The current trends of Industrie 4.0, digital manufacturing, and the rise of smart products allow for a fresh perspective on MCP: Customization 4.0.

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The conference also places a new set of values in the center of the debate. A world with finite resources, global population growth, and exacerbating climate change needs smart thinking to engage the most effective capabilities and resources. The MCPC 2017 wants to discuss how Customization 4.0 fosters sustainable development and creates shared value for companies, customers, consumers, and the society as a whole.

Our Ambition: An Interdisciplinary Dialog Between Research & Practice

Continuing the tradition of this conference series, the MCPC 2017 aims to engage academics, business leaders, and consultants in fundamental debates through various formats: We organize MCPC 2017 as a multi-track conference featuring a combination of high profile keynotes with expert talks, exhibitions, panel discussions, paper sessions, workshops, receptions, and much more.

While the conference is devoted to sharing and discussing the latest research in the field, the MCPC 2017 has a strong focus on real life applications. Since its beginning, there is an equal share of participants, practitioners and academics/researchers. This makes the MCPC truly unique. It strives to connect thought leaders, technology developers, and researchers with corporate entrepreneurs putting these strategies into practice.

Academic Conference Chairs

Prof. Dr. Frank T. Piller

Prof. Dr. Frank T. Piller

Frank Piller is the director of the Technology and Innovation Management Group at RWTH Aachen University.

Prof. Dr. Günther Schuh

Prof. Dr. Günther Schuh

Günther Schuh is a director at the Laboratory for Machine Tools and Production Engineering at RWTH Aachen University.

Organizing Conference Committee

Stephan Hankammer

Stephan Hankammer

Academic Track Chair

Ning Wang

Ning Wang

Academic Track Chair

Stephan Hankammer

Christian Gülpen

Industry Track Chair

Academic Advisory Board

Stephan Hankammer

Prof. Thomas Gries
RWTH Aachen, Institut für Textiltechnik ITA

Stephan Hankammer

Prof. Reinhart Poprawe
RWTH Aachen, Lehrstuhl für Lasertechnik LLT

Stephan Hankammer

Prof. Robert Schmitt
RWTH Aachen, Werkzeugmaschinenlabor WZL

Stephan Hankammer

Prof. Mitchell M. Tseng
Feng Chia University, Taiwan

Stephan Hankammer

Prof. Jocelyn Bellemare
Université du Québec à Montréal, Canada

Stephan Hankammer

Prof. Claudio Boer
University of Applied Sciences of Southern Switzerland

Stephan Hankammer

Prof. Luca Canetta
University of Applied Sciences of Southern Switzerland

Stephan Hankammer

Prof. Jose Pinto Duarte
Pennsylvania State University, University Park, United States

Stephan Hankammer

Prof. Hoda A. Elmaraghy
University of Windsor, Canada

Stephan Hankammer

Prof. Sebastian K. Fixson
Babson College, United States

Stephan Hankammer

Prof. Cipriano Forza
University of Padova, Italy

Stephan Hankammer

Prof. Nikolaus Franke
Wirtschaftsuniversität Wien, Austria

Stephan Hankammer

Prof. Lars Hvam
DTU – Technical University of Denmark

Stephan Hankammer

Prof. Sebastian Kortmann
Amsterdam Business School, Netherlands

Stephan Hankammer

Kent Larson
Massachusetts Institute of Technology, USA

Stephan Hankammer

Dr. Tim Minshall
University of Cambridge, United Kingdom

Stephan Hankammer

Prof. Kjeld Nielsen
Aalborg University, Denmark

Stephan Hankammer

Prof. Timothy W. Simpson
Penn State University, USA

Stephan Hankammer

Prof. Fabrizio Salvador
IE Business School, Spain

Stephan Hankammer

Prof. Stephen Lu
University of Southern California (USC), USA

Stephan Hankammer

Prof. Martin Schreier
Wirtschaftsuniversität Wien, Austria

Stephan Hankammer

Prof. Kanliang Wang
Renmin University, China

Stephan Hankammer

Prof. Zoran Anisic
University of Novi Sad, Serbia

Industry Advisory Board

Stephan Hankammer

B. Joseph Pine
Strategic Horizons LLP, USA

Stephan Hankammer

Jeff Beaver
Zazzle, USA

Stephan Hankammer

Christoph Berger
Adidas AG, Germany

Stephan Hankammer

Dr. Paul Blazek
CyLEDGE Media, Austria

Stephan Hankammer

Sergio Dulio
ATOM Lab, Italy

Stephan Hankammer

Dr. Kunigunde H. Cherenack
Philips, Netherlands

Stephan Hankammer

Robert S. Keane
Cimpress Inc., USA

Stephan Hankammer

Hanko Kiessner
Packsize International, USA

Stephan Hankammer

Herwig Schreiner
Siemens AG, Austria

Stephan Hankammer

Dr. Mattias Schmidt
Procter & Gamble, USA

Stephan Hankammer

Bart Van der Schueren
Materialise, Belgium

Building on History: The Oldest MCP Conference in the World

MCPC 2015, University of Quebec
Montreal, Canada
MCPC 2014, Aalborg University
Aalborg, Denmark
MCPC 2011, University of California Berkeley
Berkeley, California
MCPC 2009, Aalto University
Helsinki, Finland
MCPC 2007, MIT & HEC,
Cambridge/Boston & Montreal 
MCPC 2005, HKUST,
Hong Kong & Hangzhou
MCPC 2003, TUM
Munich
MCPC 2001, HKUST,
Hong Kong

Conference Topics

Conference topics include but are not limited to:

Customization & Personalization via Smart Products

The rise of smart products enabled by advancements in ICT (e.g. integrated sensors, microprocessors, big data technologies, machine learning etc) lead to a new thinking for MCPC and offer great opportunities for meaningful customization and data-driven service personalization.

Suitable topics include, but are not limited to:

  • The Role and Value of Smart Products for MCP
  • Co-Creation and User Innovation with Smart Products
  • Smart Product Service Systems (Smart PSS)
  • Technical Foundations of Personalization via Smart Products
  • Data Analytics for Smart Services
  • Product platform/ecosystems development

Digital Manufacturing

 

Digital manufacturing has the potential to fundamentally change the way we make things, challenging current modes of thinking and established theories and practices surrounding the manufacturing firm. Moreover, Digital manufacturing is becoming a core driver of flexibility and ultra-high variety in the firm.

Suitable topics include, but are not limited to:

  • Technology Developments in Digital Manufacturing
  • Business Model Innovation for Digital Manufacturing
  • Glocalization
  • Flexible Automation and Reconfigurable Manufacturing
  • Process Modularity and Process Platforms
  • Product Modularity in the Age of Additive Manufacturing
  • Advanced Robotics

Sustainability and Mass Customization

Companies experience an increasing demand for developing so called “Win-Win-Win”- strategies, which are sustainable in terms of economic, social and environmental aspects. In accordance with this rising challenge, we invite contributions that work out the potential of MCP to be not only an economically but also an environmentally and socially beneficial business model.

Suitable topics include, but are not limited to:

  • Economic, Social and Environmental Value of MCP
  • Sustainable Supply Chain Management for MCP
  • Co-Creation and Sustainable Consumption
  • Societal Need Satisfaction through MCP
  • Design for Adaptability and Upgradability of MCP
  • Sustainable Product Service Systems (Sustainable PSS)

MCPC Success Factors

In addition to the dedicated themes of the MCPC 2017, we invite submissions also on the evergreen topics of MCP research and practice. This large track also especially invites successful MC entrepreneurs to share their experiences!

Suitable topics include, but are not limited to:

  • MCP Best Practices and Business Models
  • MCP Strategy, Capabilities, and Organizational Culture
  • MCP Marketing and Consumer Behavior
  • MCP Operations Management and Logistics
  • MCP Configuration Systems and Toolkits for Co-Design
  • MCP in Diverse Cultural Settings

Call for Papers & Presentations

For the MCPC 2017, we are looking for contributions in cutting-edge research as well as insightful examples and case studies from business practice. We invite you to submit your work addressing the conference topics listed below. We will give priority to papers on the main theme, although we will also consider papers on related MCP topics. All papers must be written in English.

Download Call for Papers

To offer a balanced conference program, we equally invite papers from practical and academic backgrounds.

Submit a conceptual, empirical or experimental paper of approximately 5000 words. If the paper is accepted after a blind peer review process, you will be given a 15 minutes slot to present in a conference session. Accepted papers will be published (optional) in a Proceedings book published by Springer and will be available online at Springerlink (fully indexed with ISBN, ISSN, and DOI).
Decisions to present in this category will be based on full short papers only. However, you are very much invited to submit an abstract on the theme and method of your research to get an initial informal feedback whether your research fits the focus of this conference.

Submit an extended abstract / short paper of approximately 1000 words. If the paper is accepted after a blind peer review process, you will be given, in addition to a space in the poster exhibition, a slot at a breakout session to present your key ideas in front of a large audience.

We invite presentations sharing your experiences and learnings on your way to MCP. Please submit an abstract or speaking outline of your presentation. Presentations should not contain any commercial messages, but need to focus on learnings and experiences of building and running a MCP enterprise or business unit. There is no special formatting or space requirement, just submit thoughtfully what the program committee needs to know to evaluate your proposal.

The MCPC is organized in form of an academic community conference. All presentations are selected in a peer-review process by a broad conference program committee, supervised by an Advisory Board of experienced experts in the field.

We try to keep attendance fees as low as possible to enable a broad conference experience for all participant groups at a reasonable price. This policy also demands that every conference participant, being it a presenter, keynote, conference chair, or regular participant, has to register and pay the participant fee, as it is common practice for conferences in the academic community. A few scholarships are available to support the participation of people with limited funds.

All abstracts submitted should include title, author(s), keywords and a short presentation of the manuscript text (please use the Springer’s templates and guidelines at this website: http://www.springer.com/computer/lncs?SGWID=0-164-6-793341-0. Although they are prepared for LNCS, they are recommended by Springer for conference proceedings in general.)

All abstracts, along with full (academic) papers, must be submitted using the Online Conference System (OCS) made available by Springer.
The submission system opened in April 2017. Please create your registration for login, enter the required data about your paper, and upload a PDF copy of your paper or proposal. For the final upload, the “Consent to Publish” must be filled.

Visit https://ocs.springer.com/ocs/home/MCPC2017 to upload your paper or proposal!

We will publish the Proceedings in cooperation with Springer. All full papers will be available on Springerlink. Short papers and keynote abstracts will be published in a document available to conference attendees.

Download Call for Papers

Important Dates

We received a lot of submissions for the MCPC2017. Great to see that there is so much enthusiasm about the topic! We are really looking forward to see you soon in Aachen!

Paper / Practice Proposal Submission - CLOSED
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Conference Venue

Aachen is Germany’s westernmost major city at whose city boundaries three nations with three languages converge. The city has a population of 260,000, which includes about 50,000 students and more than 5,000 academic staff from across the world. Its lively student community lends the city just as much character as its history. The historic city center and an abundance of bars, cafés and restaurants combined with the nearby nature parks make Aachen a wonderful place to visit.

Aachen’s central location also offers quick access to numerous European cities, such as Amsterdam (227km), Brussels (143km), Köln and Düsseldorf (less than 100km), or Paris (416km).

The venue for the MCPC 2017 is the Pullman Aachen Quellenhof Hotel, a first class hotel with its own hot spring and natural spa.

Adress for navigation: Monheimsallee 52, 52062 Aachen.

RWTH Aachen University is the proud host of the MCPC 2017. With 260 institutes in nine schools, RWTH Aachen University is among the leading European scientific and research institutions. 45,000 students and more than 10,000 academic and supporting staff members build a vibrant community. Recent rankings and international assessments attest to the RWTH Aachen University graduates’ marked ability to handle complex tasks, to solve problems constructively in team work and to take on leadership roles. It is therefore not surprising that many board members of German corporate groups studied at RWTH Aachen University.

Many new products and processes originate in Aachen. In the research laboratories and testing facilities of RWTH Aachen University, for example, the first all-metal aircraft was developed, as was the diesel soot filter. This is where the first wind tunnel and the first particle accelerator stood.

This trend-setting innovative capacity has a long history in Aachen, the City of Science. With more than 1,400 start-ups from RWTH Aachen University, Aachen has become the city with the highest density of university spin-offs and engineering offices in Germany.

Recommendations for Hotel booking will follow soon!

Travel information will follow soon!

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