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The 2017 World Mass Customization & Personalization Conference (MCPC 2017)

Customization 4.0
Elevating Mass Customization to a New Level

Mass customization and personalization (MCP) strategies aim to profit from the fact that people are different. Their objective is to turn customer heterogeneities into opportunities, hence addressing “long tail” business models. The objective of mass customization is to provide goods and services that best serve individual customers’ needs with near mass production efficiency.

But mass customization can go far beyond the sheer individualization of products. The MCPC 2017 wants to stimulate research and practice that see MCP as an opportunity to extend or even revolutionize current business models. The current trends of Industrie 4.0, digital manufacturing, and the rise of smart products allow for a fresh perspective on MCP: Customization 4.0.

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The conference also places a new set of values in the center of the debate. A world with finite resources, global population growth, and exacerbating climate change needs smart thinking to engage the most effective capabilities and resources. The MCPC 2017 wants to discuss how Customization 4.0 fosters sustainable development and creates shared value for companies, customers, consumers, and the society as a whole.

Our Ambition: An Interdisciplinary Dialog Between Research & Practice

Continuing the tradition of this conference series, the MCPC 2017 aims to engage academics, business leaders, and consultants in fundamental debates through various formats: We organize MCPC 2017 as a multi-track conference featuring a combination of high profile keynotes with expert talks, exhibitions, panel discussions, paper sessions, workshops, receptions, and much more.

While the conference is devoted to sharing and discussing the latest research in the field, the MCPC 2017 has a strong focus on real life applications. Since its beginning, there is an equal share of participants, practitioners and academics/researchers. This makes the MCPC truly unique. It strives to connect thought leaders, technology developers, and researchers with corporate entrepreneurs putting these strategies into practice.

Academic Conference Chairs

Prof. Dr. Frank T. Piller

Prof. Dr. Frank T. Piller

Frank Piller is the director of the Technology and Innovation Management Group at RWTH Aachen University.

Prof. Dr. Günther Schuh

Prof. Dr. Günther Schuh

Günther Schuh is a director at the Laboratory for Machine Tools and Production Engineering at RWTH Aachen University.

Organizing Conference Committee

Stephan Hankammer

Stephan Hankammer

Academic Track Chair

Ning Wang

Ning Wang

Academic Track Chair

Stephan Hankammer

Christian Gülpen

Industry Track Chair

Academic Advisory Board

Stephan Hankammer

Prof. Thomas Gries
RWTH Aachen, Institut für Textiltechnik ITA

Stephan Hankammer

Prof. Reinhart Poprawe
RWTH Aachen, Lehrstuhl für Lasertechnik LLT

Stephan Hankammer

Prof. Robert Schmitt
RWTH Aachen, Werkzeugmaschinenlabor WZL

Stephan Hankammer

Prof. Mitchell M. Tseng
Feng Chia University, Taiwan

Stephan Hankammer

Prof. Jocelyn Bellemare
Université du Québec à Montréal, Canada

Stephan Hankammer

Prof. Claudio Boer
University of Applied Sciences of Southern Switzerland

Stephan Hankammer

Prof. Luca Canetta
University of Applied Sciences of Southern Switzerland

Stephan Hankammer

Prof. Jose Pinto Duarte
Pennsylvania State University, University Park, United States

Stephan Hankammer

Prof. Hoda A. Elmaraghy
University of Windsor, Canada

Stephan Hankammer

Prof. Sebastian K. Fixson
Babson College, United States

Stephan Hankammer

Prof. Cipriano Forza
University of Padova, Italy

Stephan Hankammer

Prof. Nikolaus Franke
Wirtschaftsuniversität Wien, Austria

Stephan Hankammer

Prof. Lars Hvam
DTU – Technical University of Denmark

Stephan Hankammer

Prof. Sebastian Kortmann
Amsterdam Business School, Netherlands

Stephan Hankammer

Kent Larson
Massachusetts Institute of Technology, USA

Stephan Hankammer

Dr. Tim Minshall
University of Cambridge, United Kingdom

Stephan Hankammer

Prof. Kjeld Nielsen
Aalborg University, Denmark

Stephan Hankammer

Prof. Timothy W. Simpson
Penn State University, USA

Stephan Hankammer

Prof. Fabrizio Salvador
IE Business School, Spain

Stephan Hankammer

Prof. Stephen Lu
University of Southern California (USC), USA

Stephan Hankammer

Prof. Martin Schreier
Wirtschaftsuniversität Wien, Austria

Stephan Hankammer

Prof. Kanliang Wang
Renmin University, China

Stephan Hankammer

Prof. Zoran Anisic
University of Novi Sad, Serbia

Stephan Hankammer

Sigrid Brell-Cokcan
RWTH Aachen, Lehrstuhl für Individualisierte Bauproduktion

Industry Advisory Board

Stephan Hankammer

B. Joseph Pine
Strategic Horizons LLP, USA

Stephan Hankammer

Jeff Beaver
Zazzle, USA

Stephan Hankammer

Christoph Berger
Adidas AG, Germany

Stephan Hankammer

Dr. Paul Blazek
CyLEDGE Media, Austria

Stephan Hankammer

Sergio Dulio
ATOM Lab, Italy

Stephan Hankammer

Dr. Kunigunde H. Cherenack
Philips, Netherlands

Stephan Hankammer

Robert S. Keane
Cimpress Inc., USA

Stephan Hankammer

Hanko Kiessner
Packsize International, USA

Stephan Hankammer

Herwig Schreiner
Siemens AG, Austria

Stephan Hankammer

Dr. Mattias Schmidt
Procter & Gamble, USA

Stephan Hankammer

Bart Van der Schueren
Materialise, Belgium

Stephan Hankammer

Dr. Frank Steiner
P3 group, GErmany

Building on History: The Oldest MCP Conference in the World

MCPC 2015, University of Quebec
Montreal, Canada
MCPC 2014, Aalborg University
Aalborg, Denmark
MCPC 2011, University of California Berkeley
Berkeley, California
MCPC 2009, Aalto University
Helsinki, Finland
MCPC 2007, MIT & HEC,
Cambridge/Boston & Montreal 
MCPC 2005, HKUST,
Hong Kong & Hangzhou
MCPC 2003, TUM
Munich
MCPC 2001, HKUST,
Hong Kong

Conference Topics

Conference topics include but are not limited to:

Customization & Personalization via Smart Products

The rise of smart products enabled by advancements in ICT (e.g. integrated sensors, microprocessors, big data technologies, machine learning etc) lead to a new thinking for MCPC and offer great opportunities for meaningful customization and data-driven service personalization.

Suitable topics include, but are not limited to:

  • The Role and Value of Smart Products for MCP
  • Co-Creation and User Innovation with Smart Products
  • Smart Product Service Systems (Smart PSS)
  • Technical Foundations of Personalization via Smart Products
  • Data Analytics for Smart Services
  • Product platform/ecosystems development

Digital Manufacturing

 

Digital manufacturing has the potential to fundamentally change the way we make things, challenging current modes of thinking and established theories and practices surrounding the manufacturing firm. Moreover, Digital manufacturing is becoming a core driver of flexibility and ultra-high variety in the firm.

Suitable topics include, but are not limited to:

  • Technology Developments in Digital Manufacturing
  • Business Model Innovation for Digital Manufacturing
  • Glocalization
  • Flexible Automation and Reconfigurable Manufacturing
  • Process Modularity and Process Platforms
  • Product Modularity in the Age of Additive Manufacturing
  • Advanced Robotics

Sustainability and Mass Customization

Companies experience an increasing demand for developing so called “Win-Win-Win”- strategies, which are sustainable in terms of economic, social and environmental aspects. In accordance with this rising challenge, we invite contributions that work out the potential of MCP to be not only an economically but also an environmentally and socially beneficial business model.

Suitable topics include, but are not limited to:

  • Economic, Social and Environmental Value of MCP
  • Sustainable Supply Chain Management for MCP
  • Co-Creation and Sustainable Consumption
  • Societal Need Satisfaction through MCP
  • Design for Adaptability and Upgradability of MCP
  • Sustainable Product Service Systems (Sustainable PSS)

MCPC Success Factors

In addition to the dedicated themes of the MCPC 2017, we invite submissions also on the evergreen topics of MCP research and practice. This large track also especially invites successful MC entrepreneurs to share their experiences!

Suitable topics include, but are not limited to:

  • MCP Best Practices and Business Models
  • MCP Strategy, Capabilities, and Organizational Culture
  • MCP Marketing and Consumer Behavior
  • MCP Operations Management and Logistics
  • MCP Configuration Systems and Toolkits for Co-Design
  • MCP in Diverse Cultural Settings

Sponsoring Opportunities

The MCPC 2017 will be an execellent opportunity to network with the international MC Community, meet new business contacts and present your latest development and solutions to potenzial venture partners. If you want to both support the conference and present your company to international customization and personalization professionals and enthusiasts, we would be pleased to welcome you as a sponsor of the MCPC 2017!

We offer the following general sponsorship packages. As this is a customization-conference, we are of course open to discuss individual alternatives with you.

Platinum Sponsor Package

20,000
  • First priority assignment of one exhibit space in exhibit area
  • Company logo placement on all conference materials – best positions
  • Eight delegate passes for the conference – to share with your colleagues and business partners (a €9,044 value)
  • Company logo and hyperlinks on the conference web site – best positions
  • Submit MC-related business model idea(Feedback from Business Model Innovation / Mass Customization experts)
  • Company logo on opening / break slides throughout the conference
  • Introduction as Best Paper prize sponsor at the Gala Dinner
  • Acknowledgement at opening and closing ceremonies

Gold Sponsor Package

10,000
  • 1-Exhibit space in exhibit area
  • Company logo placement on all conference materials
  • Four delegate passes for the conference – to share with your colleagues and business partners (a €4,522 value)
  • Company logo and hyperlinks on the conference web site
  • Submit MC-related business model idea(Feedback from Business Model Innovation / Mass Customization experts)
  • Company logo on opening / break slides throughout the conference
  • Acknowledgement at opening and closing ceremonies

Silver Sponsor Package

5,000
  • 1-Table-top exhibit (if desired)
  • Company logo placement on all conference materials
  • Two delegate passes for the conference – to share with your colleague or business partner (a €2,261 value)
  • Company logo and hyperlinks on the conference web site
  • Company logo on opening / break slides throughout the conference
  • Acknowledgement at opening and closing ceremonies

Bronze Sponsor Package

3,000
  • Company logo placement on all conference materials
  • One delegate pass for the conference – to share with your colleague or business partner (a €1,130,50 value)
  • Company logo and hyperlinks on the conference web site
  • Company logo on opening / break slides throughout the conference
  • Acknowledgement at opening and closing ceremonies

As an academic institution with limited funds we would be delighted to discuss any sponsoring opportunities with you! Please contact Mr. Christian Gülpen (guelpen@time.rwth-aachen.de) with your supporting ideas. Thank you in advance for helping to make the MCPC 2017 a great experience for the entire MC Community!

Call for Papers & Presentations

For the MCPC 2017, we are looking for contributions in cutting-edge research as well as insightful examples and case studies from business practice. We invite you to submit your work addressing the conference topics listed below. We will give priority to papers on the main theme, although we will also consider papers on related MCP topics. All papers must be written in English.

Download Call for Papers

To offer a balanced conference program, we equally invite papers from practical and academic backgrounds.

Submit a conceptual, empirical or experimental paper of approximately 5000 words. If the paper is accepted after a blind peer review process, you will be given a 15 minutes slot to present in a conference session. Accepted papers will be published (optional) in a Proceedings book published by Springer and will be available online at Springerlink (fully indexed with ISBN, ISSN, and DOI).
Decisions to present in this category will be based on full short papers only. However, you are very much invited to submit an abstract on the theme and method of your research to get an initial informal feedback whether your research fits the focus of this conference.

Submit an extended abstract / short paper of approximately 1000 words. If the paper is accepted after a blind peer review process, you will be given, in addition to a space in the poster exhibition, a slot at a breakout session to present your key ideas in front of a large audience.

We invite presentations sharing your experiences and learnings on your way to MCP. Please submit an abstract or speaking outline of your presentation. Presentations should not contain any commercial messages, but need to focus on learnings and experiences of building and running a MCP enterprise or business unit. There is no special formatting or space requirement, just submit thoughtfully what the program committee needs to know to evaluate your proposal.

The MCPC is organized in form of an academic community conference. All presentations are selected in a peer-review process by a broad conference program committee, supervised by an Advisory Board of experienced experts in the field.

We try to keep attendance fees as low as possible to enable a broad conference experience for all participant groups at a reasonable price. This policy also demands that every conference participant, being it a presenter, keynote, conference chair, or regular participant, has to register and pay the participant fee, as it is common practice for conferences in the academic community. A few scholarships are available to support the participation of people with limited funds.

All abstracts submitted should include title, author(s), keywords and a short presentation of the manuscript text (please use the Springer’s templates and guidelines at this website: http://www.springer.com/computer/lncs?SGWID=0-164-6-793341-0. Although they are prepared for LNCS, they are recommended by Springer for conference proceedings in general.)

All abstracts, along with full (academic) papers, must be submitted using the Online Conference System (OCS) made available by Springer.
The submission system opened in April 2017. Please create your registration for login, enter the required data about your paper, and upload a PDF copy of your paper or proposal. For the final upload, the “Consent to Publish” must be filled.

Visit https://ocs.springer.com/ocs/home/MCPC2017 to upload your paper or proposal!

We will publish the Proceedings in cooperation with Springer. All full papers will be available on Springerlink. Short papers and keynote abstracts will be published in a document available to conference attendees.

Download Call for Papers

Important Dates

We received a lot of submissions for the MCPC2017. Great to see that there is so much enthusiasm about the topic! We are really looking forward to see you soon in Aachen!

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Conference Venue

Aachen is Germany’s westernmost major city at whose city boundaries three nations with three languages converge. The city has a population of 260,000, which includes about 50,000 students and more than 5,000 academic staff from across the world. Its lively student community lends the city just as much character as its history. The historic city center and an abundance of bars, cafés and restaurants combined with the nearby nature parks make Aachen a wonderful place to visit.

Aachen’s central location also offers quick access to numerous European cities, such as Amsterdam (227km), Brussels (143km), Köln and Düsseldorf (less than 100km), or Paris (416km).

The venue for the MCPC 2017 is the Pullman Aachen Quellenhof Hotel, a first class hotel with its own hot spring and natural spa.

Adress for navigation: Monheimsallee 52, 52062 Aachen.

RWTH Aachen University is the proud host of the MCPC 2017. With 260 institutes in nine schools, RWTH Aachen University is among the leading European scientific and research institutions. 45,000 students and more than 10,000 academic and supporting staff members build a vibrant community. Recent rankings and international assessments attest to the RWTH Aachen University graduates’ marked ability to handle complex tasks, to solve problems constructively in team work and to take on leadership roles. It is therefore not surprising that many board members of German corporate groups studied at RWTH Aachen University.

Many new products and processes originate in Aachen. In the research laboratories and testing facilities of RWTH Aachen University, for example, the first all-metal aircraft was developed, as was the diesel soot filter. This is where the first wind tunnel and the first particle accelerator stood.

This trend-setting innovative capacity has a long history in Aachen, the City of Science. With more than 1,400 start-ups from RWTH Aachen University, Aachen has become the city with the highest density of university spin-offs and engineering offices in Germany.

We have a number of Hotels close to the conference venue with special rates for the MCPC 2017. Please see our hotel guide for our recommendations and detailed information for your booking. We advise you to book as soon as possible as Aachen is one of the most visited German cities during Christmas time.

By Plane

The airports of Dusseldorf, Cologne and Maastricht are very close to the city of Aachen. You can reach the city center of Aachen within 1-2 hours from all three airports. For participants from overseas, Frankfurt International airport might also be an option. It is 2-3 hours away from Aachen by train, but the number of daily direct flights to the US and to Asia is much larger than of the other three airports. If you travel by plane, we recommend offsetting your flight’s CO2 emissions with www.atmosfair.com.

From Dusseldorf Airport

  1. By train: Depending on the connections, the train ride from Dusseldorf to Aachen takes about 1 ½ and 2 hours with the Deutsche Bahn. Some connections require a changeover at Dusseldorf Main Train Station or Cologne Main Train Station.
  2. By taxi: The cost to take a taxi from Dusseldorf to Aachen ranges between170-190 Euros. The drive must be booked in advance.

From Cologne/Bonn Airport

  1. By train: Depending on the connections, the train ride with Deutsche Bahn from Cologne/Bonn Airport to Aachen takes about 1 – 1 ½ hours with a changeover at Cologne Main Train Station.
  2. By taxi: The cost to take a taxi from Cologne/Bonn Airport ranges between 110-140 €. The drive must be booked in advance.

From Frankfurt Airport

  1. By train: The train ride from Frankfurt to Aachen takes about 2-3 hours, depending on the connections, with a changeover at Cologne Main Train Station.
  2. By taxi: The cost to take a taxi from Frankfurt to Aachen is about 400 Euros. The drive must be booked two to three days in advance.

From Maastricht Airport

  1. By bus: The shuttle transfer from Maastricht Airport to the Maastricht bus terminal takes about 20 minutes and costs about 4 €. The shuttle bus stops across from the passenger terminal and waits in the event that a flight is delayed. You can take bus line 50 from the Maastricht bus terminal to Aachen. You can switch to a local bus, which will bring you to your accommodations. The bus ride costs about three euros.
  2. By taxi: The cost to take a taxi from Maastricht to Aachen is about 70 Euros. The drive must be booked in advance.

By Bus and Train

The nearest train station to the MCPC 2017 venue is Aachen Central Station (Aachen HBF).

Train Connections to the Aachen Central Train Station

  • RB and RE coming from Mönchengladbach, Duisburg, Dortmund ( RB 33 and RE 4), and RE coming from Cologne (RE 9 and RE 1)
  • ICE from Brussels, Cologne and Frankfurt. IC from Berlin, Thalys from Cologne and Paris
  • Thalys from Cologne/Dortmund and Brussels/Paris

Bus Connections in Aachen

Multiple bus routes connect the venue with the Aachen city center, university, other city areas, and its surroundings. There are also numerous (direct) connections to Dutch and Belgian communities.

Starting at the Central Station the bus routes 3A and 13A drive directly to the venue.

You can find the current connections on the ASEAG website or in the free ASEAG Mobil app.

By Car

You can reach the venue via autobahn A4 from Heerlen/Eindhoven or Cologne, A544 towards Aachen Europaplatz, and A44 from Düsseldorf/Mönchengladbach or Liege/Brussels. In the immediate surroundings of the Hotel Pullman Quellenhof is the car park Parkhaus Eurogress.

Contact us!

Got any open questions left? Just send us a message!

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