The 2017 World Mass Customization & Personalization Conference (MCPC 2017)
Elevating Mass Customization to a New Level
Mass customization and personalization (MCP) strategies aim to profit from the fact that people are different. Their objective is to turn customer heterogeneities into opportunities, hence addressing “long tail” business models. The objective of mass customization is to provide goods and services that best serve individual customers’ needs with near mass production efficiency.
But mass customization can go far beyond the sheer individualization of products. The MCPC 2017 wants to stimulate research and practice that see MCP as an opportunity to extend or even revolutionize current business models. The current trends of Industrie 4.0, digital manufacturing, and the rise of smart products allow for a fresh perspective on MCP: Customization 4.0.
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The conference also places a new set of values in the center of the debate. A world with finite resources, global population growth, and exacerbating climate change needs smart thinking to engage the most effective capabilities and resources. The MCPC 2017 wants to discuss how Customization 4.0 fosters sustainable development and creates shared value for companies, customers, consumers, and the society as a whole.
Our Ambition: An Interdisciplinary Dialog Between Research & Practice
Continuing the tradition of this conference series, the MCPC 2017 aims to engage academics, business leaders, and consultants in fundamental debates through various formats: We organize MCPC 2017 as a multi-track conference featuring a combination of high profile keynotes with expert talks, exhibitions, panel discussions, paper sessions, workshops, receptions, and much more.
While the conference is devoted to sharing and discussing the latest research in the field, the MCPC 2017 has a strong focus on real life applications. Since its beginning, there is an equal share of participants, practitioners and academics/researchers. This makes the MCPC truly unique. It strives to connect thought leaders, technology developers, and researchers with corporate entrepreneurs putting these strategies into practice.